Alibaba.com: Offers multiple suppliers of wholesale Nutella, which can be sorted by size and quantity. You can find everything from small jars to large food-service-sized tubs.
Major wholesale suppliers
Treasure Orbit: A major Nutella wholesale distributor, particularly prominent in the Middle East and Asia. They offer a wide range of Nutella products and can supply large quantities.
GCG Trading: A wholesale partner for resellers and distributors in Europe, Asia, Africa, and the Americas. They can facilitate bulk Nutella orders.
Bell Italia: Specializes in the wholesale supply of Italian food products, including various sizes of Nutella and other Ferrero items.
Bestway Wholesale: A UK-based wholesaler that stocks different Nutella products, including Nutella & Go, B-Ready, and Nutella biscuits.
UNV Wholesale: A Fast-Moving Consumer Goods (FMCG) wholesale supplier based in Vietnam that offers a wide range of Nutella products.
Nutella Murah Malaysia (NMM): Focuses on providing Nutella wholesale for the Malaysian market, catering to both retailers and resellers.
Ferrero Food Service
For catering, bakeries, and other food service businesses, you can purchase large 3kg tubs directly from Ferrero through its Food Service division. They also provide individually portioned 15g and 25g packs.
What to consider when buying wholesale
Quantity: Wholesale suppliers will have minimum order requirements. Check the minimum order quantity (MOQ) on B2B platforms like Alibaba.
Pricing: Wholesale pricing varies based on the supplier, quantity ordered, and shipping costs.
Authenticity: When using B2B marketplaces, verify the supplier's reputation and authenticity, as Nutella is a highly popular and counterfeited product.
Logistics: Consider export and shipping logistics, especially if ordering from international suppliers.